Framing Effect
We often draw different conclusions from the same information depending on how it is presented.
ExampleAlice hears that her favorite candidate is “killing it” with a 45% approval rating. Sally hears that the candidate is “disappointing the country” with a 45% rating. They have wildly different interpretations of the same statistic.
What to doRestate the choice the other way round — losses as gains, percentages as counts — and see if your answer holds.